5 Best Media Guide Examples

If you’re looking for the best media guide examples for football, basketball, baseball, hockey or any sport you’ve come to the right place. We’ve put together some of the best examples of media guides from high school sports teams. Story of the Season provides some of the best media guide examples that are both digital and print. Read below to see a variety of different media guides from a variety of different sports. Hopefully you can gain some inspiration for your team’s media guide. 

Digital Media Guide Example

Boerne High School Football’s (TX) digital media guide is a fantastic example of a simple yet effective media guide. All the important information is in there and showcased in a sleek and professional way. They have every level represented with a roster, team photo and schedule. They were able to get headshots for the varsity and coaches so those rosters are even more engaging. The varsity schedule even highlights important games like Homecoming and Senior Night. Not only did they include football content but also included information and photos of the dance team, cheer and band. Readers also get to hear directly from the Superintendent, Athletic Director and Assistant Athletic director within the first few pages which really personalizes the media guide. The team was also able to make money with their media guide by selling business ads and personal ads. This is a great way for business and parents to support the program and give players special shoutouts. Overall the media guide expands beyond just the football team but connects the whole athletics community. 

Link To Boerne’s Media Guide: https://storyoftheseason.org/2026fall/football/boerne/mediaguide/

Boerne decided to do a digital media guide which allows them to update the game day graphic and opponent roster for each game making it relevant and useful every week. Their digital media guide is a great example of how teams can take the information they already have like schedules, rosters, headshots, etc. and make an engaging publication that fans are excited to look at and read. Every team in the country can create a media guide like theirs with very little effort.

Weekly Updated Media Guide Example

Stoneman Douglas Baseball (FL) has a great weekly media guide publication that recaps each week of their season. In addition to traditional media guide content, each media guide or “chapter” covers the games for the week with content from those games. This specific example recaps their semi-final and state championship wins. The pages contain the most current and updated information like game recaps, stats, pregame and in game photos. The weekly updates also allow for unique content like interviews, news articles and social media posts. Because they update it weekly it’s rich with awesome photo and video content. The media guide comes more like a newsletter that is read and used every single week. 

Print Media Guide Example

If your team prefers to do a printed media guide Spain Park Football’s (AL) media guide is a great example to follow. Their printed media guide is less of a generic media guide and more of a detailed community publication. They included a letter from the Superintendent, Principal, Athletic Director and Head Football Coach. They highlight everyone involved in the program who may not be at the forefront like booster club members, announcers, sports medicine staff and team physicians. Every coach at every level has a photo and in-depth bio. They have so much photo content from team photos, position photos, preseason photos, headshots and even in-game photos from last year. They even highlighted their seniors with baby photos as well as. Spain Park is a program with rich history so they included notable alumni, photos of events, historical success and accolades. Not only did they include football content but they included rosters, coach bios, headshots for Cheer, Band, Color Guard and Dance teams. No one was left out. They even highlighted their youth teams and coaches. While this media guide is huge and covers a lot, it gives a great overview of everything you can include in a print publication. Does your team need to include everything? No - but it does give great inspiration and ideas for what to include for your team’s print publication. 

Senior Spotlight Media Guide Example

East Ridge Basketball (MN) used their media guide to celebrate and honor their seniors. They included family photos from senior night as well as photos from when the seniors were youth players. One of the most unique ways they were able to highlight their seniors was by dedicating a special page to each senior. These “Senior Spotlight” pages not only included action photos and family photos of each senior but also their responses to a senior survey. In this survey seniors were asked to share about their favorite moments, favorite quotes and lessons they learned. The responses were then added to their custom graphic page. By hearing directly from the seniors themselves these pages become more of a digital keepsake than just a media guide. Lastly they also included a custom graphic page with all of the seniors thanking them for what they had given to the program. All of this, aside from the senior survey responses, was created with photos and content that the team already regularly collected. Because East Ridge did a digital weekly media guide they were able to put out a special chapter of their media guide for senior night. Celebrating your seniors in your media guide is easy and with a little bit of prep work it can become a special keepsake. 

Multi-Sport Media Guide Example 

If you’re looking for a multi-sport media guide example for your athletic department, Center Point High School (TX) is a great example of how to create a simple yet effective athletics media guide. Center Point’s media guide includes Football, Volleyball, Cross Country and Cheer content. Each team was able to decide what content they would like included in the media guide. Each team has a roster with headshots as well as team photos. Some coaches even opted to write a welcome letter or include additional information like schedules, coaches info and signing day photos. It opens with words from the Superintendent, Athletic Director and Booster club. It even includes messages from additional teachers which is a great addition that connects the school’s athletics to the greater school community. A unique feature of Center Point’s media guide is that it includes the history of Center Point and its mascot. The athletic department also used their media guide to bring in money by selling ads and personal ads. Business ads allow local businesses to get great exposure and the personal ads are a great way for parents to give their player a personalized shout out. The Center Point media guide is a great example of athletic department media guide because it connects athletics with the greater community and school.