How to Share Your Digital Media Guide
Launching Your Digital Media Guide to Fans
Creating your digital media guide is only half the job—the other half is getting it in front of your audience. Sharing your digital media guide is very easy but may require you to hone a bit of your marketing skills. By now you have executed your plan for hosting your digital media guide and the PDF should be available via a URL link. This link is incredibly important and should be shared to as many people as possible. Here’s how to share it:
Send the guide link to team families, school email lists, alumni, and local businesses. At storyoftheseason.com, we send out our weekly Story of the Season magazine every Friday morning at 9am to all parents, players, alumni and fans via email. We also encourage all clients to do the same, or share the link on their team apps and messaging boards.
Social Media
Share your media guide link on Facebook, Instagram, Twitter, and school accounts to boost visibility. You can even create your own booster club social media and share it there too! Make sure to repost the link consistently, at least once per week so the link doesn't get buried in your profile.
QR Codes at Games
Place posters/banners with the media guide QR code at the concession stand, ticket booth, or entry gates. Put the QR code on the scoreboard for fans to scan, or at the 50-yard line so everyone can see it!
Team Website
Add the link to your team’s webpage for ongoing access throughout the season. If your team does not have its own webpage, ask to put it on your school’s athletics website.
Newsletter
Ask to put your media guide link in the athletic department’s weekly/monthly newsletters. Before a big rivalry or playoff game would be an awesome time to include the media guide link.
Gameday Announcements
Encourage fans to scan the QR code or visit the guide during halftime or downtime at events.
The more eyeballs you drive to the guide, the more value you deliver to your sponsors—and the more likely they’ll be to return next season. Higher viewership also gives your team more exposure and promotion. It’s important to get as many people looking at the media guide as possible to build sponsorship value and the value of your team’s brand
Final Thoughts
A digital media guide or gameday program is more than just a modern upgrade—it’s a powerful tool for boosting your high school sports fundraising, engaging your community, and making sponsor dollars go further. By hosting your guide online and promoting it strategically, you open up new possibilities for outreach, revenue, and recognition.
Whether you're creating your first digital guide or looking to improve your existing approach, going digital is a smart play for any team, club, or booster organization.
